HIDDEN ROOMS // PRESS RESOURCES
Special Event Dates: June 1-3, 2018
Friday, June 1st
Press Preview, 4 – 6 pm
VIP Party, 6 – 11 pm – (invitation only)
Saturday, June 2nd
Artist Reception, 6 – 11 pm (invitation only)
Sunday, June 3rd
COMMUNITY EVENT, 11 am – 8 pm
Suggested donation of $20 (RSVP online here)
FOR IMMEDIATE RELEASE
ART AT THE RENDON // HIDDEN ROOMS
April 24, 2018 (Los Angeles, CA) – Announcing the launch of HIDDEN ROOMS, the first in the ongoing ART AT THE RENDON pop-up event series taking place at the former Rendon Hotel (2055 E 7th Street, Los Angeles, CA) in the Downtown LA Arts District. Featuring artist takeovers of the Rendon’s 44 vacant rooms, the first iteration of HIDDEN ROOMS will take place for three days, opening on June 1, 2018 with a private press preview taking place on June 1 from 4pm to 6pm; following with an invitation-only VIP event on June 1, 2018 from 6pm to 11pm; a private invitation-only artist reception on June 2, 2018 from 6pm to 11pm, and a community event, open to the public, held on June 3, 2018 from 11am to 8pm for a suggested donation of $20.
All proceeds will benefit Institute of Contemporary Art, Los Angeles (ICA LA) and Artshare L.A. The donation to ICA LA will benefit the museum’s learning program with Metropolitan High School.
HIDDEN ROOMS is the first in the ART AT THE RENDON series, a multidisciplinary program bringing art, musical performances, lectures, artist residencies and film screenings to the local community at the now-vacant Rendon Hotel prior to its refurbishment with the purpose of supporting the Downtown LA community and the artists who enrich the neighborhood and LA at large. Curated by Cartwheel Art founder and local LA Arts District advocate, Cindy Schwartzstein, HIDDEN ROOMS will present artist activations, murals and live music by over 60 artists in 44 rooms across the hotel’s three floors, its parking lot and the corner dive bar. Cocktails and artisanal beers will be created in the Arts District including Angel City Brewery, Iron Triangle Brewing, and Greenbar Distillery.
ARTISTS // ABCNT / ABEL ALEJANDRE / AUGUSTINE KOFIE / AISEBORN / BAKER’S SON / BEAU STANTON / BIG SLEEPS / BISCO SMITH / BOOH / CALDER GREENWOOD / CALIFORNIA LOCOS / CASSIE ZHANG / CHASE / CHAZ BOJÓRQUEZ / CHRISTINA ANGELINA (AKA STARFIGHTER) / CLINTON BOPP / DARCY YATES / DAVE TOURJÉ / DAVIA KING / DAVID LOVEJOY / DYTCH66 / EDDIE DONALDSON / EMMERIC KONRAD / ESTEVAN ORIOL / FRANCESCA QUINTANO / FRED HOERR / GABRIELLA FASH / GARY WONG / GUERILLAONE / GUERIN SWING / INDECLINE / IVAN HOSOI / JACQUELINE PALAFOX / JAMES P. SCOTT / JEFF HO / JIM EVANS (AKA TAZ) / JOHN VAN HAMERSVELD / JOHNNY CUBERT WHITE / JOSE “PRIME” REZA (K2S) / JOSEPH “NUKE” MONTALVO / JOSH EVERHORN / JOSH WEBB (AKA JOEX2) / KELCEY FISHER (AKA KFISH) / KELLY “RISK” GRAVEL / KENTON PARKER / KEYA TAMA / LISA SHULTE / MARCEL “SEL” BLANCO / MAN ONE / MARIA GREENSHIELDS-ZIMAN / MARK DEAN VECA / MARK DEKTOR / MICHAEL TORQUATO DENICOLA / MYMO (AKA MIMO MALI) / MONCHO 1929 / MR. TRIXTER / MYSTIC / NATASA PROSENC STEARNS / NICHOLAS BONAMY / NORTON WISDOM / PATRICK HOEICK / PLASTIC JESUS / RALPH ZIMAN (AKA AFRIKA47) / RESTITUTION PRESS / RETNA / RHOXROSE / ROBERT “STICKY” SHAW / SARAH KELIHER WALSH / SEK / THRASHBIRD / SHEPARD FAIREY / SHRINE / SLICK / SMA LITZSINGER / STEPHEN SEEMAYER / STORMIE MILLS / SUSAN FELDMAN / TANNER GOLDBECK / TEACHR / TEALE HATHEWAY / THE SEVENTH LETTER / VALTD / VANESSA CHOW / WISE
MUSICIANS // DJ DAVID PONAK / JESIKA VON RABBIT / MECOLODIACS / PURPLE MOUNTAINS MAJESTIES / SPINDRIFT / TRULIO DISGRACIAS / TOM FREUND / THE VIGNES ROOFTOP REVIVAL
Curator Cindy Schwartzstein comments about the program:
What tie these artists together is Los Angeles and, more specifically, the downtown Arts District: A collection of brick buildings housing countless artist studios, recording and practice spaces, black box theaters, corner bars and “secret” clubs. As the curator of this project, a five-year resident of the Arts District, and an arts coordinator dedicated to supporting underground and outsider art and culture, I wanted to help create a space to showcase the vibrant artist legacy of the neighborhood. Many of the artists featured got their start in the Arts District and choose to remain creating here today.
ART AT THE RENDON // HIDDEN ROOMS is about the unexpected that can happen within the secret realms of an artist community.
To an outsider’s eye, the artists of HIDDEN ROOMS seemingly have few connections. They range from internationally-renowned, showing in museums and high-profile galleries all over the world, to emerging talent, in the beginning of their careers. What tie these artists together is Los Angeles, and more specifically, the downtown Arts District, a collection of brick buildings housing countless artist studios, recording and practice spaces, black box theaters, corner bars and “secret” clubs.
As the curator of this project, a resident of the Arts District, and an arts coordinator dedicated to supporting underground and outsider art, I wanted to help create a space to showcase the vibrant, artist legacy of the neighborhood. Many of the artists featured got their start in the Arts District and choose to remain creating here today.
Whether it is an established artist like Retna who has had a studio in the Arts District for years, and painted a mural at The Rendon 15 years ago, that still remains on the building, or an artist like Nicholas Bonamy who is an emerging artist that has a live/work studio next door, I selected the participating artists because they all have impacted and changed the landscape of art in Los Angeles; Their roots have stretched far and have fostered the growth of several artistic communities, communities that have made our City of Angels the cultural and artistic destination that is today.
HIDDEN ROOMS is a celebration of the artistic community that helped to give the Arts District its namesake and the community that continues this legacy. Artists will have this building for an entire week leading up to its public opening on June 3rd to create, collaborate and connect with each other. They will convert the entire building into a living, breathing work of art, as an opportunity to connect not only with each other, but to the entire neighborhood.
LOGO & GRAPHICS